Tourism master plan to map out Penang’s tourism direction

The Penang government has taken a huge step forward to map out the state’s tourism direction for the next 10 years.

The Penang Tourism Master Plan (PTMP), sharing similar acronym with the Penang Transport Master Plan, is an important component to support the Penang2030 vision.

Chief Minister Sdr Chow Kon Yeow said the master plan represents a comprehensive tool for the state to develop the tourism sector from 2019 to 2030.

Sdr Chow hoped that the consultant would have a ‘smoother journey’ in mapping out the state’s tourism direction.

He also listed out the strategies of the master plan; which are to position Penang as an international tourist hub, to manage sustainable tourism, to cultivate appreciation for heritage and to engage the community within the tourism economy.

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槟州首席部长曹观友同志指出,采取战略性举措让槟城在旅游业中崛起是必须的,并通过重新塑造品牌,在槟州旅游产品中渗入古迹、文化、艺术元素,提高旅游价值链。

曹首长说,随着签署槟州旅游大蓝图 ,这也意味槟州政府在未来10年的旅游业发展及大方向上,跨前一大步。

他表示,槟州服务业超越了制造业,成为了国内生产总值(GDP)最大贡献者,槟州政府正加倍努力推动同属服务业范围内,即极重要的旅游业发展,并希望旅游业成为促使州内发展及增长的引擎。

他指出,去年推介“槟城2030”愿景,以多管其下的方法和举措下,在国家建设方面扮演模范角色,且这愿景反映了槟州政府的立场及公共政策的方向,即以民为本。

他提及,这槟城旅游大蓝图的策略包括了:(一)将槟城定位为国际旅游中心、(二)管理可持续及负责任的旅游业、(三)培养对古迹遗产、文化及艺术的欣赏、(四)让社区参与充满活力的旅游经济。

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