MEDIA STATEMENT BY YB YEOH SOON HIN
FOR IMMEDIATE RELEASE
29 July 2019
POSITIONING PENANG AS LEADING BUSINESS EVENTS AND TRAVEL DESTINATION IN ASIA PACIFIC
GEORGE TOWN: The Penang State Government is committed in developing Penang’s business events to position Penang as the leading business events and travel destination in Asia Pacific.
“Business events are crucial for the economy and the development of Penang because the industry has the potential to go beyond just bringing in more quality tourists to the state,” said YB Yeoh Soon Hin, the Penang State Exco for Tourism Development, Arts, Culture & Heritage (PETACH).
Penang successfully hosted over 200 international meetings with 106,265 delegates from across the globe in 2018. With a convention capacity of 30,000 and 14,389 rated hotel rooms, Penang is among the leading destinations in the region for corporate meetings & incentives and a rising association meetings destination.
At the Pacific Asia Travel Association (PATA) Malaysia Chapter’s Inter-State Tourism Networking Session held recently at Hotel Equatorial Penang, YB Yeoh Soon Hin said the networking session which is hosted by Penang Convention and Exhibition Bureau (PCEB) and Hotel Equatorial Penang is an excellent platform for tourism and trade participants from outside Penang to meet up and interact with the tourism partners from Penang.
Yeoh wished that following the networking session, more exposure and opportunities could be opened up for tourism players to foster closer business relationships and enhance business opportunities with those outside the state and country. He said this is especially important with the recent launching of Experience Penang Year 2020 (EPY2020) Campaign with the tagline ‘The Diversity of Asia’ to usher in the excitement of Visit Malaysia 2020.
“The inspiration behind this campaign is the current trend within the travel industry: Experiential Travel. It has become the key word in the dictionary of millennials and travellers to document their experiences on social media. This is an effort in line with PETACH’s 4R initiatives to restructure, rebrand, remarket and reposition Penang’s tourism industry to greater heights.”
“As Penang regards the tourism sector as an important engine for growth and economic development, we would need constantly be one step ahead in adapting to the changes within the tourism industry. We must always be open to innovation and be knowledge-driven to always maintain relevant in this industry.”
Penang is a great melting pot of culture and heritage all within one state. Though Penang has received many accolades and recognitions throughout the years, with the latest addition of Penang as one of the great value beach destinations in the world to visit or live in which is “pocket-friendly” by global standards.
“We appreciate PATA effort to complement the initiatives of the Ministry of Tourism, Arts and Culture and Tourism Malaysia in developing the country’s tourism and raising the standards of professionalism within the industry through specific programmes and look forward to more being hosted in Penang to spur Penang tourism growth further internationally.”
“I believe that with the right efforts, we are able to further entice visitors and tourists to make Penang their must-visit or must-return destination within the Asia Pacific region”, said Yeoh.
Also present were Mr Kamaruddin Baharin, Vice Chairman of PATA (Malaysia Chapter), Mr Jonathan Freddy P. Bagang, Director of Ministry of Tourism & Culture Malaysia (MOTAC), Mr Khoo Boo Lim, Chairman of Malaysian Association of Hotels Penang Chapter, Mr Ashwin Gunasekeran, CEO of Penang Convention and Exhibition Bureau (PCEB), Mr Ooi Chok Yan, CEO of Penang Global Tourism (PGT) as well as industry partners from Penang and Kuala Lumpur.
槟州行政议员杨顺兴于 2019 年 7 月 29 日发表告：
是日出席有关交流会的还包括亚太旅游协会（PATA）马来西亚分会副会长Kamaruddin Baharin、马来西亚旅游、艺术和文化部槟城办事处主任Jonathan Freddy P. Bagang、马来西亚酒店协会槟城分会主席邱武林、槟城会展局（PCEB）首席执行员Ashwin Gunasekeran、槟城环球旅游机构（PGT）首席执行员黄茁原，以及槟城和吉隆坡的旅游业者。